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Daily Breakdown



The Rank Progress Daily Breakdown report presents daily progress for each keyword including landing pages, search traffic metrics, and SERP features.

Daily Rank Breakdown
Reports & Tools > Organic Search > Rank Tracking > Rank Trends 
 

Landing Page & SERP Feature Changes

 
Monitor Changes in Landing Page and SERP Features per Keyword.

In Report Options > Display settings, enabling the:
  • Landing Page column allows you to monitor changes in the best ranked landing page from one day to another.
  • SERP Features Icons option displays the various special features that Google provided for the search result.
  • Notes feature displays a column with color-coded notes. (learn more)
daily breakdown with landing page and serp features


Search Engine Rank Graph

             
 
Rank Graph details rank trend per search engine

Enable the Rank Graph in Report Options > Display > General settings to add a colorful trend graph of rank per search engine for the selected keyword.
            
Daily Rank Breakdown plus search engine rank graph


Add Notes

            
 
View Note Details

To display the Notes feature, enable it in Report Options > Display > Notes settings, and a column with color-coded notes will be included in the report (learn more about Notes).

When a Note icon displays in the report, you can click it to launch a window that provides the details. You can also edit and save the details in that screen.

Notes



Report Options

 
Select a custom Date Range

Date:

  • Click the calendar icon to select the report Date Range.
General Display Settings

Display:

  • Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.
  • Search Engine: by default the Search Engine column is hidden in the report table. To display switch the toggle ON
  • Website: by default, the domain column is hidden in the report table. To display switch the toggle ON
  • Landing Page: displays a column containing the URL of the page that the keyword ranked highest for on the date.
  • Landing Page Tag: if you have added campaign Landing Page Tags, you can display them in the report by enabling this setting.
  • Rank Graph: displays a trend graph of rank per search engine for the selected keyword.
  • Algorithm Updates: displays an indicator of Google algorithm updates reported in our historical algorithm update tracking tool.
Show or hide report columns

Display SERP

  • SERP Feature Icons: display in the URL column per landing page (learn more about SERP Indicators.)

Display Notes:

  • Notes (Single Date)
  • Notes (Date Range)
  • Click Add Note to create a new note.
Show or hide report columns

Sort and Group:

  • Sort Field: select the field you want the report to be sorted by.
  • Sort Direction: select the sort direction ascending or descending.
select Keywords

Keywords:

  • Select the one keyword you want the report run on.
Select Website Domains

Websites:

  • Select the domain you want to be included in the report.
Select Search Engines

Search Engines:

  • Select the search engine(s) you want to be included in the report.
  • Use the up and down arrows to reorder the display of search engines in your report, if desired.
Select Search Engines

Google Analytics - Show or Hide:

  • Organic Visits
  • PPC Visits
  • Total Visits
  • Bounce Rate

Note: Google Analytics must be integrated in order to view these metrics in the report. Refer to Google Analytics Integration for more information.

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Daily Breakdown

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Daily Breakdown

Date


Expand the Date Options section and in the Show Report data of the last field type in the number of periods to be displayed in the report.

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Display


Custom Report Title (optional): displays across the top of the report section

General 
Display General columns by moving the slider to the right of each selection.
  • Landing Page: displays a column containing the URL of the page that the keyword ranked highest for on the date.
  • Rank Graph: displays a trend graph of rank per search engine for the selected keyword.
SERP 
  • SERP Feature Icons: display in the URL column per landing page

Notes 
  • Notes (Single Date)
  • Notes (Date Range)
Sort Options 
  • Sort Field: select the field you want the report to be sorted.
  • Sort Direction: select the sort direction ascending or descending.

Keywords



Select the campaign Keyword you want the report run on.

Websites


Select the Domain you want the report to run on.

Search Engines



Select the Search Engine(s) to display in the report.
If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

Analytic Settings


Display Analytic Settings by moving the slider to the right. 
  • Organic Visits
  • PPC Visits
  • Total Visits
  • Bounce Rate
Note: Google Analytics must be integrated in order to view these metrics in the report.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Values Explained


The meaning of 100+, N/A, N/R, "-" and   



The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".


100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
 
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"


example of N/AN/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found


If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found


Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration or webmaster tool documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.).  If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

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